Norlestrin Fe Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Parke-Davis and Company of Detroit, Michigan, produced this Norlestrin Fe brand oral contraceptive around 1968. The white and olive green cardboard box contains five white and olive green paper envelopes. Each contains a blister pack refill with 28 tablets. The blister pack contained 21 yellow Norlestrin tablets and 7 iron supplements and could be inserted into the Petipac tablet dispenser.
Location
Currently not on view
Object Name
contraceptive, oral
maker
Parke Davis
Physical Description
norethindrone acetate, 1 mg (drug (yellow tablet) active ingredients)
ferrous fumarate, 75 mg (drug (brown tablet) active ingredients)
ethinyl estradiol, 0.05 mg (drug (yellow tablet) active ingredients)
paper (envelope material)
cardboard (box material)
plastic (packaging material)
Measurements
overall: 9.5 cm x 5.3 cm x 3 cm; 3 3/4 in x 2 1/16 in x 1 3/16 in
overall, box: 2 1/4 in x 3 7/8 in x 1 1/8 in; 5.715 cm x 9.8425 cm x 2.8575 cm
overall, envelope: 2 in x 3 5/8 in x 1/4 in; 5.08 cm x 9.2075 cm x .635 cm
place made
United States: Michigan, Detroit
ID Number
1985.0475.139
catalog number
1985.0475.139
accession number
1985.0475
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
The Fournet Drugstore Collection
Additional Media

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