Growing from the services of PlayNET and Quantum Link, America Online (AOL) was founded in 1991 to provide Internet and email access to customers through its web portal with a user-friendly graphical interface. AOL service was originally sold by the hour. In 1993 AOL began mailing discs to prospective customers in one of the largest and most aggressive direct-mail campaigns ever. Discs contained the software needed to use AOL and provided a few hours of free service. This 3.5-inch floppy disk was mailed around 1995, and included fifteen hours of free AOL access. As the number of AOL users swelled to around eight million by 1996, AOL discs became ubiquitous in America’s mailboxes and the log-on greeting of “you’ve got mail” permeated the cultural consciousness. As other Internet service providers and broadband access entered the market, AOL discs began to offer hundreds and thousands of free hours.
References:
Wendy Grossman, Net.wars (New York: New York University Press, 1997).
For information on AOL’s disc campaign, see http://www.quora.com/Jan-Brandt/answers. Jan Brandt served as AOL’s Chief Marketing Officer from 1993 until 2003.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.