McDonald's Employee Name Badge

Description
This black plastic badge is embossed with McDonald’s® and the double arches logo in gold on the front. It was worn by the donor in 1973 while working for McDonald’s®. The donor’s primary position was cashier/clerk, but each employee was trained to be able to perform each task in the restaurant in the event someone called off and they had to fill in for the day. The location where the donor worked was located close to a college campus and the staff pool primarily consisted of college students.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Object Name
badge, uniform name
Physical Description
plastic (overall material)
Measurements
overall: 1 1/4 in x 3 1/4 in x 3/32 in; 3.175 cm x 8.2296 cm x .23812 cm
ID Number
2011.0091.02
catalog number
2011.0091.02
accession number
2011.0091
subject
Food
Advertising
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Debbie Schaffer-Jacobs
Additional Media

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