Nestle Mother's Darling Shampoo

The Nestle-Lemur Company, a cosmetics manufacturer, was started in 1928 in New York City when the Nestle and LeMur companies merged. The Nestle line referred to Charles Nestle (born Karl Nessler), inventor of the permanent wave machine, who opened a chain of hair salons in the early 1920s. The company made a variety of hair care products including permanent waves, color-rinses, and in 1944 they advertised Nestle’s Baby Hair Treatment in the newspaper shopper’s column, "Buy-Lines" by Nancy Sasser. The company also had lines of cosmetic products, pharmaceuticals, and household preparations.
Mother’s Darling Shampoo was produced in the mid 1950s. The soap-free shampoo was specially formulated not to irritate babies’ eyes or skin and for use in both hard and soft water. Johnson and Johnson launched their first baby shampoo at about the same time.
Currently not on view
Object Name
shampoo, baby
hair care product
date made
ca 1955
Nestle-LeMur Company
Physical Description
glass (container material)
metal (container material)
paper (container material)
overall: 13 cm x 7 cm x 2.5 cm; 5 1/8 in x 2 3/4 in x 31/32 in
overall: 5 1/8 in x 2 3/4 in x 1 1/8 in; 13.0175 cm x 6.985 cm x 2.8575 cm
place made
United States: New York, New York
ID Number
catalog number
accession number
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Hygiene Products: Babies
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
The Fournet Drugstore Collection
Additional Media

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