Lady Wildoot Shampoo

Wildroot Hair Tonic was introduced by the Wildroot Company of Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the smaller of the two. Lady Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest that Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Currently not on view
Object Name
hair care product
date made
Wildroot Company
Physical Description
cardboard (packaging material)
paper (container material)
glass (container material)
plastic (container material)
overall: 10.5 cm x 6.25 cm x 2.75 cm; 4 1/8 in x 2 15/32 in x 1 3/32 in
overall, box: 4 1/4 in x 2 1/2 in x 1 1/8 in; 10.795 cm x 6.35 cm x 2.8575 cm
overall, bottle: 4 in x 2 1/8 in x 7/8 in; 10.16 cm x 5.3975 cm x 2.2225 cm
place made
United States: New York, Buffalo
ID Number
catalog number
accession number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Sidney Glaser
Additional Media

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