Lady Wildoot Shampoo

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Description: Wildroot Hair Tonic was introduced by the Wildroot Company of Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"; Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the smaller of the two. Lady Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest that Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Location: Currently not on view

Physical Description: cardboard (packaging material); paper (container material); glass (container material); plastic (container material)
Measurements: overall, box: 4 1/4 in x 2 1/2 in x 1 1/8 in; 10.795 cm x 6.35 cm x 2.8575 cm; overall, bottle: 4 in x 2 1/8 in x 7/8 in; 10.16 cm x 5.3975 cm x 2.2225 cm

See more items in: Medicine and Science: Medicine; Hair Care Products; Beauty and Hygiene Products: Hair Care and Enhancement; Health & Medicine; Beauty and Health

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