Lady Wildroot Cream Hair Dressing

Description:

Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"

This bottle of Cream Hair Dressing is from 1951 through 1953. It was often featured in Nancy Sasser’s "Buy-Lines" and a similar newspaper shoppers’ column called "Jesse’s Notebook" by Jesse de Both. Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.

Date Made: ca 1951-1953

Maker: Wildroot Company

Location: Currently not on view

Place Made: United States: New York, Buffalo

Web Subject: Hair Care Products

Subject:

See more items in: Medicine and Science: Medicine, Health & Medicine, Beauty and Hygiene Products: Hair Care and Enhancement, Beauty and Health, Hair Care Products

Exhibition:

Exhibition Location:

Credit Line: Gift of Sidney Glaser

Data Source: National Museum of American History

Id Number: 1985.0481.322Catalog Number: 1985.0481.322Accession Number: 1985.0481

Object Name: hair dressinghair care product

Physical Description: glass (container material)plastic (container material)paper (container material)Measurements: overall: 3 7/8 in x 2 in x 3/4 in; 9.8425 cm x 5.08 cm x 1.905 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-921b-704b-e053-15f76fa0b4fa

Record Id: nmah_1415537

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