Lady Wildroot Cream Hair Dressing

Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
This bottle of Cream Hair Dressing is from 1951 through 1953. It was often featured in Nancy Sasser’s "Buy-Lines" and a similar newspaper shoppers’ column called "Jesse’s Notebook" by Jesse de Both. Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
Currently not on view
Object Name
hair dressing
hair care product
date made
ca 1951-1953
Wildroot Company
Physical Description
glass (container material)
plastic (container material)
paper (container material)
overall: 10 cm x 5.5 cm x 2 cm; 3 15/16 in x 2 5/32 in x 25/32 in
overall: 3 7/8 in x 2 in x 3/4 in; 9.8425 cm x 5.08 cm x 1.905 cm
place made
United States: New York, Buffalo
ID Number
catalog number
accession number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Sidney Glaser
Additional Media

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