Azteca Fiesta Ad, 1991

Description
Chicago entrepreneur Art Velasquez founded Azteca Foods in 1970, which sold Mexican and Central American foods in supermarkets across the country. By adding a preservative into the masa (dough) to extend shelf life, the company enabled supermarkets to sell more flour and corn tortillas.
Azteca sought to attract new customers by providing recipes for traditional Mexican foods as well as ideas for using tortillas with other types of cuisines. This magazine ad from 1991 “presents two short courses to a fiesta,” including recipes for “Chicken Enchilada Bake” and “Baked Ice Cream” using the company’s soft tortillas and crispy salad shells.
Location
Currently not on view
maker
Azteca Foods, Inc.
Physical Description
plastic (overall material)
ink (overall material)
cardboard (overall material)
paper (overall material)
Measurements
overall: 8 1/2 in x 11 in; 21.59 cm x 27.94 cm
ID Number
2012.3012.01
catalog number
2012.3012.01
nonaccession number
2012.3012
Credit Line
Gift of Azteca Foods, Inc.
subject
Food Culture
See more items in
Home and Community Life: Ethnic
Food
FOOD: Transforming the American Table 1950-2000
Data Source
National Museum of American History, Kenneth E. Behring Center

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