Azteca Fiesta Ad, 1991

Chicago entrepreneur Art Velasquez founded Azteca Foods in 1970, which sold Mexican and Central American foods in supermarkets across the country. By adding a preservative into the masa (dough) to extend shelf life, the company enabled supermarkets to sell more flour and corn tortillas.
Azteca sought to attract new customers by providing recipes for traditional Mexican foods as well as ideas for using tortillas with other types of cuisines. This magazine ad from 1991 “presents two short courses to a fiesta,” including recipes for “Chicken Enchilada Bake” and “Baked Ice Cream” using the company’s soft tortillas and crispy salad shells.
Currently not on view
Object Name
samples of Azteca foods and packaging advertisments
Azteca Foods, Inc.
Physical Description
plastic (overall material)
ink (overall material)
cardboard (overall material)
paper (overall material)
overall: 8 1/2 in x 11 in; 21.59 cm x 27.94 cm
ID Number
catalog number
nonaccession number
Food Culture
See more items in
Home and Community Life: Ethnic
FOOD: Transforming the American Table 1950-2000
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Azteca Foods, Inc.

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