T-shirt, No Wimpy Wines

This gold-colored T-shirt from Ravenswood Winery in Sonoma, California, features the company’s unofficial motto “No Wimpy Wines!” above the well-known logo of three interlocking ravens.
Joel Peterson, Ravenswood’s founder and inspired winemaker, is said to have uttered the phrase ““no pink, sweet, wimpy wines, no way” when asked in the late 1970s why he wasn’t making the wildly popular and lucrative “White Zinfandel” at his winery. He promoted the motto across the country to an audience that quickly became fans of his red, dry, non-wimpy Zinfandel.
Besides a great ad campaign that continues to run successfully, the “No Wimpy Wines!” T-shirt stands for the very modern movement among some California winemakers to bring a new audience into a world once considered stuffy and too serious.
Object Name
Hanes Corporation
ID Number
catalog number
accession number
FOOD: Transforming the American Table 1950-2000
See more items in
Work and Industry: Food Technology
FOOD: Transforming the American Table 1950-2000
Food: Transforming the American Table 1950-2000
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Joel Peterson

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Enter the characters shown in the image.