Tony the Tiger™ Premium Cup

Description
This cup is a plastic Tony the Tiger™ coupon or box-top premium, a prize used to incentivize purchase, made in 1964 by F. F. Mold & Die Works, Inc. Tony the Tiger™ made his advertising debut in 1952 as the cartoon mascot for Kellogg’s Frosted Flakes®. The Kellogg’s company was formed in 1906 by Will Keith Kellogg and the introduction of Kellogg’s Corn Flakes®. Since then, Kellogg’s has grown into a multi-national company, owing much of its success on growing and expanding their product base as consumer demands changed through the years.
Object Name
cup
date made
1964
maker
F. F. Mold & Die Works, Inc.
Physical Description
plastic (overall material)
white (overall color)
orange (overall color)
black (overall color)
green (overall color)
red (overall color)
Measurements
overall: 3 1/2 in x 3 1/4 in x 2 3/4 in; 8.89 cm x 8.255 cm x 6.985 cm
ID Number
2012.0076.30
accession number
2012.0076
catalog number
2012.0076.30
subject
Advertising
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Winifred M. Fiedler

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