Tony the Tiger™ Premium Cup

This cup is a plastic Tony the Tiger™ coupon or box-top premium, a prize used to incentivize purchase, made in 1964 by F. F. Mold & Die Works, Inc. Tony the Tiger™ made his advertising debut in 1952 as the cartoon mascot for Kellogg’s Frosted Flakes®. The Kellogg’s company was formed in 1906 by Will Keith Kellogg and the introduction of Kellogg’s Corn Flakes®. Since then, Kellogg’s has grown into a multi-national company, owing much of its success on growing and expanding their product base as consumer demands changed through the years.
Object Name
date made
F. F. Mold & Die Works, Inc.
Physical Description
plastic (overall material)
white (overall color)
orange (overall color)
black (overall color)
green (overall color)
red (overall color)
overall: 3 1/2 in x 3 1/4 in x 2 3/4 in; 8.89 cm x 8.255 cm x 6.985 cm
ID Number
accession number
catalog number
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Winifred M. Fiedler

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