Chicken McNuggets Box

Description
This large clam shell food container was used for distribution of the 20 Chicken McNuggets® meal. In the early 1980s, McDonald’s® Corporation tasked a small group of people to solve the technical problem of machine producing a chicken nugget that appeared to be cut by hand. In 1983, the Chicken McNugget® was introduced to the national market and was a huge success.
It is decorated with Toy Story 2 advertising and McDonald’s® golden arches logo. Woody, Slinky Dog and The Prospector, characters from Toy Story 2, appear on the box as a way to promote Disney’s Toy Story 2 and the new Toy Story 2 premiums available with McDonald’s® Happy Meals®. A cut-out Toys-R-Us coupon has been printed on the lid. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Location
Currently not on view
Object Name
box
Physical Description
paper (overall material)
Measurements
overall: 2 1/2 in x 6 1/2 in x 4 1/4 in; 6.35 cm x 16.51 cm x 10.795 cm
ID Number
2012.3045.03
catalog number
2012.3045.03
accession number
2012.3045
subject
Advertising
Food
Popular Entertainment
See more items in
Work and Industry: Retail and Marketing
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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