McDonald's Holiday Pie Box

Description
This clam shell paper box was used to distribute one Holiday Custard Style Pie. It is decorated with Toy Story 2 advertising and McDonald’s® golden arches logo. Woody and Bullseye the Horse, both Toy Story 2 characters, appear on one side of the box, Jessie appears on the reverse side. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Location
Currently not on view
date made
1999
Physical Description
paper (overall material)
Measurements
overall: 5 in x 2 5/16 in x 1 in; 12.7 cm x 5.87375 cm x 2.54 cm
ID Number
2012.3045.09
catalog number
2012.3045.09
accession number
2012.3045
See more items in
Work and Industry: Retail and Marketing
Popular Entertainment
Advertising
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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