McDonald's Brown Bag

Description
This large brown paper bag with McDonald’s® golden arches advertising was copyrighted in 1995 by McDonald’s® Corporation. “Proud partner of [the Olympics]” appears on one side of the bag. The bag does not say “the Olympics” but rather has the 5 rings logo of the Olympics in its place. This bag was used to distribute McDonald’s® food products.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Location
Currently not on view
Object Name
bag
date made
2002-06-18
Physical Description
paper (overall material)
Measurements
overall: 16 3/4 in x 11 5/8 in x 6 3/4 in; 42.545 cm x 29.5275 cm x 17.145 cm
ID Number
2012.3045.10
catalog number
2012.3045.10
accession number
2012.3045
subject
Advertising
Food
See more items in
Work and Industry: Retail and Marketing
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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