Supermarket Sushi Counter Photograph, 1991

The color photograph displays one of Advanced Fresh Concepts Corporation’s many sushi counters in supermarkets nationwide. There is a white noren (Japanese room divider) with the AFC logo and a “Sushi” written in the center. Here, the noren is used not as a room or space divider, but as a tool to advertise their sushi products. It is hung on a green stick that is held up by two strings and secured above. Similar to other AFC sushi counters, the pre-packaged products are displayed in the open refrigerated space alongside containers of wasabi and gari (ginger), and the fresh fish displayed in a closed glass cooler.
The AFC employee is wearing a white chef hat with the original AFC logo on it, which consists of the print “AFC” with an image of two nigiri below. He is also wearing a white short-sleeved collared t-shirt and an apron with the same AFC logo printed in the center. Though the refrigerated area holds plenty of pre-packaged sushi that are available for immediate purchase, the sushi chef is there to satisfy special orders that are not available in the pre-packaged selection and guarantees that they are freshly made. The sushi chef stands behind the bar and prepares the sushi in a space that is visible to the curious customers. If a certain pre-packaged product is running low, the sushi chef assures that more are made. With a systematic management and training process, AFC is able to maintain consistency in their products regardless of store location and employee. The counter is operated by one AFC employee.
Currently not on view
Object Name
date made
ca 1991
Kodak Corp.
Physical Description
photograph paper (overall material)
overall: 6 in x 4 in; 15.24 cm x 10.16 cm
place made
United States
ID Number
accession number
catalog number
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Work and Industry: Asian Pacific American Business
Data Source
National Museum of American History, Kenneth E. Behring Center

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