Bottle of Sushi Rice/Salad Seasoning with Vinegar

Advanced Fresh Concepts Corporation (AFC), known for their prepackaged sushi prepared and sold in supermarkets, extended their product line to include sushi related products. This bottle of AFC’s first generation sushi rice/salad seasoning with vinegar is covered by green plastic, and the body is wrapped around by a printed label that includes the word “Natural,” the original AFC logo, the title "Sushi Rice/ Salad Seasoning with Vinegar" in black lettering, and a picture of three pieces of maki sushi on a bamboo mat and a picture of salad below. The images suggest that this product can be used to season rice to recreate the same taste as the rice used at sushi bars, and can be used as a substitute for vinegar in salad dressings as well. Underneath the images reads NET 12.7 FL OZ (375mL) in black lettering, and the directions are written to the left. To the right of the front cover, there is a list of ingredients and the nutrition facts.
The vinegar seasoning shows AFC’s attempt to popularize sushi making in American households. It’s versatility in being a substitute for salad dressing is also intended for the product to appeal to a wider market, and not exclusively to those interested in making sushi at home.
Currently not on view
Object Name
salad seasoning
date made
ca 1980s
Advanced Fresh Concepts Franchise Corp.
Physical Description
glass (overall material)
paper (overall material)
plastic (overall material)
overall: 9 5/8 in x 2 5/16 in; 24.4475 cm x 5.87375 cm
place made
United States: California, Compton
ID Number
catalog number
nonaccession number
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Work and Industry: Asian Pacific American Business
Data Source
National Museum of American History, Kenneth E. Behring Center

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