Fisher Body Craftsman's Guild Model Car, 1949

Description
This automobile model was entered into the 1949 Fisher Body Craftsman’s Guild competition by Gale P. Morris of Portland, Oregon. He was awarded third place nationally in the junior division for this model, winning a $2,000 scholarship. The wood model has a metallic green paint job with silver bumpers, opaque windows, and white walled tires.
From 1930 until 1968, the Fisher Body Division of General Motors sponsored the Fisher Body Craftsman’s Guild and its annual model-building competition. For the first seven years of the contest, the young men in the Guild built models of a Napoleonic carriage (the Fisher Body logo) to show their high precision skills in craftsmanship. In 1937 the contest expanded to include model automobiles, which became a source of inspiration for new GM automobiles. By 1948 model cars became the only accepted entry for the contest. Winning car models were both practical and stylish original designs made with superior craftsmanship on an exacting 1/12th scale. For General Motors, the competition was a major public relations success while also serving as a type of design aptitude test for the entrants. For the young men of the Guild, the contest was a chance to win scholarships, cash prizes, and an once-in-a-lifetime all-expenses paid trip to Detroit for the regional winners. Designs featured in these models would often presage production automobiles, as many winners went on to work for General Motors or other automotive companies as designers.
Location
Currently not on view
Object Name
model
car model
date made
1949
maker
Morris, Gale P.
Physical Description
balsa wood (overall material)
Measurements
overall: 5 1/2 in x 6 in x 17 in; 13.97 cm x 15.24 cm x 43.18 cm
ID Number
1987.0447.01
catalog number
1987.0447.01
accession number
1987.0447
subject
Fisher Body Craftsman’s Guild
Transportation
See more items in
Work and Industry: Transportation, Road
Fisher Body Craftsman’s Guild
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Gale P. Morris
Additional Media

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Image CAPTCHA
Enter the characters shown in the image.