IBM DENKE (THINK) Sign

Description
This rectangular plastic desk sign reads "DENKE" in black lettering. “Denke” is German for “Think,” the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By 1950 IBM had offices in seventy-nine countries and created “THINK” signs in local languages.
References:
IBM 100, A Culture of Think, accessed September 4, 2014, A Culture of Think
Kevin Maney, The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM (Hoboken, New Jersey: John Wiley & Sons, 2003), 147–160.
Object Name
sign
maker
IBM
Physical Description
plastic (backing material)
metal (marked piece material)
Measurements
overall: 7 cm x 23 cm x 3 cm; 2 3/4 in x 9 1/16 in x 1 3/16 in
ID Number
2013.3049.02
accession number
2013.3049
catalog number
2013.3049.02
subject
Computers & Business Machines
American Enterprise
See more items in
Medicine and Science: Computers
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Thomas J. Bergin
depicted
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America

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