Marshall Fields Credit Card

This Marshall Field’s Regards credit card belonged to Ms. Joanne Klein during the 1990s. While a store-issued charge card was once a way to extend credit to reputable customers, by the 1990s they became an avenue for department stores to encourage repeat shoppers and store loyalty by providing perks through store credit cards. For instance, Marshall Field’s Regards card granted the holder a free cup of coffee at the stores’ coffee bar. Store issued cards also gave the store insight into the consumer’s purchasing patterns and shopping behavior.
Object Name
store card
Physical Description
plastic (overall material)
bronze tone (overall color)
overall: 2 1/8 in x 3 3/8 in x 1/32 in; 5.3975 cm x 8.5725 cm x .07938 cm
ID Number
catalog number
accession number
Industry & Manufacturing
American Enterprise
See more items in
Work and Industry: Production and Manufacturing
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Joanne and James A. Klein

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