Marshall Fields Credit Card

Description
This Marshall Field’s Regards credit card belonged to Ms. Joanne Klein during the 1990s. While a store-issued charge card was once a way to extend credit to reputable customers, by the 1990s they became an avenue for department stores to encourage repeat shoppers and store loyalty by providing perks through store credit cards. For instance, Marshall Field’s Regards card granted the holder a free cup of coffee at the stores’ coffee bar. Store issued cards also gave the store insight into the consumer’s purchasing patterns and shopping behavior.
Object Name
store card
Physical Description
plastic (overall material)
bronze tone (overall color)
Measurements
overall: 2 1/8 in x 3 3/8 in x 1/32 in; 5.3975 cm x 8.5725 cm x .07938 cm
ID Number
2013.0231.02
catalog number
2013.0231.02
accession number
2013.0231
See more items in
Work and Industry: Production and Manufacturing
Industry & Manufacturing
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object