Mrs. Cinderella for General Electric Pamphelet

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Description (Brief)
This brightly colored pamphlet titled "Mrs. Cinderella" is a program that accompanied a puppet show performed at the General Electric display building at the 1939 World's Fair In New York. (See 1979.1164.05)
The Tatterman Marionette Company, led by led by William Duncan and Ed Mable, entertained at the 1939 World's Fair and toured the country and performed this show hundreds of time to promote the wonders of electricity.
The book follows Cinderella and Prince Charming after they are happily married but living in a drafty, old castle inhabited by little elves who interfere with her daily chores and make her life miserable. Her fairy godmother appears and insists Cinderella call G-E 1939.
In a flash the castle is overrun with good little elves who get rid of the evil gnomes and install all new updated GE appliances that will make her life easier, including a new stove, refrigerator, dishwasher, mixer toaster, washing machine, hot water heater and a vacuum. The moral of the story being that GE products can make your life easier and give the housewife "added hours of freedom" to make a happy home. This is a wonderful example of early advertising using puppets as the media.
Currently not on view
date made
Physical Description
paper (overall material)
overall: 6 in x 8 3/4 in; 15.24 cm x 22.225 cm
ID Number
nonaccession number
catalog number
See more items in
Culture and the Arts: Entertainment
Data Source
National Museum of American History


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