"Buy Now, Pay Later" Sign

Description
Collected from a roadside in Baltimore, Maryland,this sign was used by national home builder Lennar Corporation to promote sales. In the early 2000s the wide availability of low interest rate loans enticed many people to purchase homes that they might otherwise not have been able to afford. The initially attractive mortgages proved disastrous for some when the low teaser rate reset to a higher market rate. The problem was compounded as the housing bubble burst during the economic downturn of 2008, and many home owners found themselves "underwater" (owing more that what they had paid.) Foreclosures skyrocketed to record highs as home owners, unable to pay the monthly mortgage on their "buy now and pay later" loans and unable to sell their houses and pay off the loan, sought relief.
Physical Description
plastic (overall material)
white (overall color)
red (overall color)
Measurements
overall: 24 in x 18 in x 1/4 in; 60.96 cm x 45.72 cm x .635 cm
ID Number
2013.0300.01
accession number
2013.0300
catalog number
2013.0300.01
See more items in
Work and Industry: Production and Manufacturing
Industry & Manufacturing
Advertising
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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