Walmart Toy Truck

Description
This scale model of a Freightliner tractor trailer represents the importance of logistics to Walmart. Sam Walton founded Walmart in Rogers, Arkansas in 1962, and put great emphasis on lowering costs. To free themselves of middlemen, Walmart built distribution centers and operated their own fleet of trucks. Using barcodes, GPS, and networked computers, the company learned what customers wanted, where, and when. Walmart sought to take manufacturer’s deliveries at distribution centers (not warehouses) and immediately ship goods to stores and into the customer’s hands. As Jay Fitzsimmons, senior VP and Walmart Treasurer explained "The misconception is that we're in the retail business," rather, "we're in the distribution business."
Object Name
toy truck
Physical Description
plastic (overall material)
Measurements
overall: 1 15/16 in x 10 1/8 in x 1 3/8 in; 4.92125 cm x 25.7175 cm x 3.4925 cm
place made
China
ID Number
2013.0316.01
accession number
2013.0316
catalog number
2013.0316.01
subject
Industry & Manufacturing
American Enterprise
See more items in
Work and Industry: Production and Manufacturing
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Peter Liebhold

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