Walmart Toy Truck

This scale model of a Freightliner tractor trailer represents the importance of logistics to Walmart. Sam Walton founded Walmart in Rogers, Arkansas in 1962, and put great emphasis on lowering costs. To free themselves of middlemen, Walmart built distribution centers and operated their own fleet of trucks. Using barcodes, GPS, and networked computers, the company learned what customers wanted, where, and when. Walmart sought to take manufacturer’s deliveries at distribution centers (not warehouses) and immediately ship goods to stores and into the customer’s hands. As Jay Fitzsimmons, senior VP and Walmart Treasurer explained "The misconception is that we're in the retail business," rather, "we're in the distribution business."
Object Name
toy truck
Physical Description
plastic (overall material)
overall: 1 15/16 in x 10 1/8 in x 1 3/8 in; 4.92125 cm x 25.7175 cm x 3.4925 cm
place made
ID Number
accession number
catalog number
Industry & Manufacturing
American Enterprise
See more items in
Work and Industry: Production and Manufacturing
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Peter Liebhold

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