1960 Cadillac Dealer Promotional Model

Description
In America’s expanding consumer culture of the 1950s, buying a new car symbolized purchasing power and a desire for beauty, comfort, horsepower, and mobility. Big luxury cars sold well. General Motors, like other manufacturers, kept supplies of model cars in showrooms as teasers and as a color selection guide. Sales representatives gave dealer promotional models to prospective customers, and the same models or similar models could be purchased in stores. This model, which the donor purchased in a toy store, highlighted the latest Cadillac styles and fashions, including new tail fins and dual backup light / tail light assemblies. Small but popular marketing tools, model cars accentuated the annual model change as auto makers discarded last year’s features in favor of this year’s novelties and advances.
Physical Description
plastic (overall material)
Measurements
overall: 2 1/4 in x 3 1/8 in x 8 3/8 in; 5.715 cm x 7.9375 cm x 21.2725 cm
ID Number
2014.0032.05
catalog number
2014.0032.05
accession number
2014.0032
Credit Line
Gift of Paul B. McCracken III
See more items in
Work and Industry: Transportation, Road
American Enterprise
Road Transportation
Transportation
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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