MTV T-Shirt

This promotional short sleeve MTV® t shirt is from the early days of the music channel. The “M” is in yellow, while the “TV” is written in red on the front of the shirt, with “MUSIC TELEVISION™” written underneath. This t shirt was made prior to MTV® dropping “music television” from its logo in February 2010.
MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
Currently not on view
Physical Description
fabric (overall material)
blue (overall color)
overall: 29 in x 29 1/2 in x 3/4 in; 73.66 cm x 74.93 cm x 1.905 cm
ID Number
catalog number
accession number
Credit Line
Gift of Connie Cordaro
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Work and Industry: Production and Manufacturing
American Enterprise
Data Source
National Museum of American History


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