JL Hudson's Credit Token, 1919

Consumer credit expanded in the 1920s, promoting a credit revolution. Stores like J.L. Hudson of Detroit, Michigan issued credit to favored customers, expecting full payment at the end of the month. Before the advent of magnetic stripe plastic credit cards, these metal coins identified the customer that had credit at the store (the reverse has a customer ID number).
Joseph Lowthian Hudson founded the chain of Hudson’s department stores in Detroit, Michigan in 1881. As Detroit grew, Hudson’s moved to its flagship location on 1206 Woodward Avenue in 1911. This location was 25 stories tall and grew to the size of the city block. The department store expanded to other locations and in 1969 was acquired by the Minneapolis based Dayton department store forming the Dayton-Hudson Corporation. In 2000 Dayton-Hudson changed its name to that of its discount retail division – Target. Later the department store division was renamed Marshall Field’s which was then sold to Macy’s in 2006.
Object Name
date made
Physical Description
metal (overall material)
overall: 15/16 in x 1 1/2 in x 1/16 in; 2.38125 cm x 3.81 cm x .15875 cm
ID Number
accession number
catalog number
Coins, Currency and Medals
Industry & Manufacturing
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Target Corporation
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Enter the characters shown in the image.