Chinese Coca-Cola Ad, about 1936

Part of the appeal of Coca Cola has always been cultural not just taste. In the early 1900s Coca Cola expanded to international markets creating a Foreign Department in 1926. This ad promotes the notion that consuming Coca Cola is sophisticated and modern. Close inspection of this “Shanghai lady” style advertising poster reveals many symbols (hair style, plate of food, shoes, etc.) of modern Western life. In a piece of retro advertising a copy of this ad appeared in popular tourist locations in Chung Du, China in 2013.
Currently not on view
Object Name
Physical Description
paper (overall material)
overall: 23 1/2 in x 14 1/2 in; 59.69 cm x 36.83 cm
ID Number
accession number
catalog number
collector/donor number
Industry & Manufacturing
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of The Coca-Cola Company
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Enter the characters shown in the image.