Chinese Coca-Cola Ad, about 1936

Description
Part of the appeal of Coca Cola has always been cultural not just taste. In the early 1900s Coca Cola expanded to international markets creating a Foreign Department in 1926. This ad promotes the notion that consuming Coca Cola is sophisticated and modern. Close inspection of this “Shanghai lady” style advertising poster reveals many symbols (hair style, plate of food, shoes, etc.) of modern Western life. In a piece of retro advertising a copy of this ad appeared in popular tourist locations in Chung Du, China in 2013.
Location
Currently not on view
Physical Description
paper (overall material)
Measurements
overall: 23 1/2 in x 14 1/2 in; 59.69 cm x 36.83 cm
ID Number
2014.0072.15
accession number
2014.0072
catalog number
2014.0072.15
collector/donor number
FF-044B
WO0561-05
Credit Line
Gift of The Coca-Cola Company
See more items in
Work and Industry: Retail and Marketing
Industry & Manufacturing
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center

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