Photograph captures the philanthropic work of Spanish-language broadcasting entrepreneur Raoul A. Cortez (far left). Cortez, who founded KCOR radio and later television in San Antonio, Texas, works here with a team to provide relief to victims of the 1954 floods in the Rio Grande Valley. In June of that year, hurricane Alice hit South Texas and caused unprecedented flooding and infrastructure damage in the agricultural areas and many small towns along the Mexico-Texas border. Cortez, a Mexican immigrant who was the two-time president of the League of United Latin American Citizens (LULAC), a journalist, and civil rights advocate felt an obligation to use his resources at KCOR, the radio station whose call letters incorporated his name (COR for Cortez), to send emergency supplies to residents hurt by the storm. Just a few months after aiding flood victims, Cortez received a long-awaited license for a television station and launched KCOR TV in the spring of 1955.
Currently not on view
date made
Associated Place
United States: Texas, San Antonio
Physical Description
paper (overall material)
overall: 8 in x 10 in; 20.32 cm x 25.4 cm
ID Number
catalog number
accession number
Credit Line
Gift of Emilio and Irma Nicolas
Radio and television broadcasting
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Work and Industry: Production and Manufacturing
KCOR Radio and Television
Data Source
National Museum of American History