"I Want My MTV" Button

This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
date made
Physical Description
metal (overall material)
overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm
ID Number
catalog number
nonaccession number
Credit Line
Gift of William L. Bird
See more items in
Work and Industry: Retail and Marketing
Popular Entertainment
American Enterprise
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History