"I Want My MTV" Button

Description
This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
date made
1982
Physical Description
metal (overall material)
Measurements
overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm
ID Number
2015.3076.01
catalog number
2015.3076.01
nonaccession number
2015.3076
Credit Line
Gift of William L. Bird
See more items in
Work and Industry: Retail and Marketing
Popular Entertainment
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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