"I Want My MTV" Button

Description
This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
Object Name
button
date made
1982
Physical Description
metal (overall material)
Measurements
overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm
ID Number
2015.3076.01
catalog number
2015.3076.01
nonaccession number
2015.3076
subject
Popular Entertainment
American Enterprise
See more items in
Work and Industry: Retail and Marketing
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of William L. Bird

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