Plaster Replica of Nipper

Description: This is a plaster replica of Nipper the dog that was made around 1930-1950. The image of Nipper in front of a phonograph listening to “His Master’s Voice” was used as a logo for a variety of record companies, most notably RCA Victor. Nipper became a popular mascot for RCA, and his likeness was used in variety of advertisements and merchandise. This Nipper replica was likely given to a shop owner as a reward for high sales of RCA products.

Physical Description: black (overall color); white (overall color); paper mache (overall material)
Measurements: overall: 10 in x 5 1/2 in x 10 1/8 in; 25.4 cm x 13.97 cm x 25.7175 cm

See more items in: Work and Industry: Retail and Marketing; Popular Entertainment; American Enterprise; Advertising
Exhibition: American Enterprise
Exhibition Location: National Museum of American History

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