Black American Racers team decal from the 1974-1975 racing season

Description (Brief)
Black American Racers team decal from the 1974-1975 racing season. The red, black and green are Black Nationalist colors that were integrated into the decal to exhibit the pride in the Miller's African American heritage that was popular in the 1970s. Viceroy, a cigarette brand of the Brown & Williamson Tobacco Company was the primary sponsor of BAR. This decal was displayed on BAR's Formula Super Vee and Formula 5000 race cars.
In 1969, Len Miller and his brother Dexter for Miller Racing to race hot rods on the drag racing circuit in Pennsylvania, New Jersey and the Northeast. With success on the racetrack he formed Vanguard Racing in 1972 and was the first African American to enter a car in the Indianapolis 500. He then went on to found the Black American Racers Association in 1973. The goal of the organization was to “unify African-American drivers in all types of racing – stock car, open wheel, and drag racing -- pave the way for greater success and introduce race fans to African-American’s history in motorsports.”
Later that same year the Black American Racers, Inc. (BAR) was formed with Benny Scott as their second generation African-American driver. Also in 1973, BAR became the first team to have an African American driver compete in England. In 1975, BAR driver Benny Scott would break the color barrier at the Long Beach Grand Prix, when the team entered a Formula 5000 car in the inaugural race. Len and Benny Scott were inducted into the Black Athletes Hall of Fame for their achievements in motorsports in 1976.
In 1978, BAR experienced a setback when their driver Tommy Thompson was killed in an accident at the Trenton Speedway. Many of the team members took a break after this tragedy and in the 1980s the team turned toward stock car racing.
Location
Currently not on view
date made
1974
Physical Description
plastic (overall material)
paper (overall material)
Measurements
overall: 12 in; 15.24 cm
ID Number
2016.3189.02
nonaccession number
2016.3189
catalog number
2016.3189.02
subject
auto racing
Professional
African American
See more items in
Culture and the Arts: Sport and Leisure
Sports & Leisure
Data Source
National Museum of American History