Royal Drene Shampoo

Description
Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Frances Langford. Procter & Gamble produced Drene in the United States until the 1970s.
Royal Drene Shampoo was produced by Procter & Gamble from 1956 to 1968. This bottle sold during the 1960s.
Location
Currently not on view
Object Name
shampoo
hair care product
Object Type
Cosmetics
date made
ca 1962-1968
maker
Procter & Gamble Company
Physical Description
glass (container material)
plastic (container material)
paper (container material)
Measurements
overall: 10 cm x 4.4 cm x 2.9 cm; 3 15/16 in x 1 3/4 in x 1 1/8 in
overall: 4 in x 1 3/4 in x 1 1/8 in; 10.16 cm x 4.445 cm x 2.8575 cm
place made
United States: Ohio, Cincinnati
ID Number
1985.0475.211
catalog number
1985.0475.211
accession number
1985.0475
subject
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
The Fournet Drugstore Collection
Additional Media

Visitor Comments

6/24/2015 5:46:58 AM
Justo Hernandez Castell
I miss Drene Shampoo a lot I would use it in my teens and youth, no other shampoo is currently a match for it regarding hair care, it is real pity is not available anymore.
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