Johnson's Afro Sheen Blowout Kit for the Natural

With a $250 dollar loan, George and Joan Johnson founded Johnson Products Co. Inc. in 1954 in Chicago, Illinois. The company produced hair-care products for African American men and women. Produced in the late 1960s, Afro-Sheen was one of Johnson's best-known products during a time when the natural "afro" became a popular hairstyle for African Americans. In 1971 Johnson became the first black company to sponsor a nationally syndicated television program "Soul Train" and the first African American owned company to trade on the American Stock Exchange.
Object Name
hair care product
hair relaxer
hair dressing
Object Type
date made
late 1960s
Johnson Products Company
Physical Description
cardboard (packaging material)
plastic (container material)
overall, box: 4 in x 4 5/8 in x 3 1/2 in; 10.16 cm x 11.7475 cm x 8.89 cm
overall, other components, as stored outside of box: 4 in x 5 1/4 in x 6 1/2 in; 10.16 cm x 13.335 cm x 16.51 cm
place made
United States: Illinois, Chicago
ID Number
catalog number
accession number
See more items in
Medicine and Science: Medicine
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
American Enterprise
Beauty and Health
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center


"Is it true that before Afro-Sheen, there was no such thing as a public offering company that was owned by African Americans? And was the word "Corporation " created to help protect Black peoples property?"

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