Halo Shampoo

In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years, the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
In 1959, Colgate-Palmolive introduced this special formula for dry-hair. Both the new formula product and the "famous liquid gold Halo (America’s Favorite Shampoo)" received new bottle shapes. They were advertised as "the modern shampoo with extra shining action." Halo was still being sold into the late 1970s, although the packaging had changed a few more times over the years.
Currently not on view
Object Name
hair care product
Object Type
date made
ca 1959
product launch date
Colgate-Palmolive Company
Physical Description
glass (container material)
plastic (container material)
paper (container material)
overall: 11.5 cm x 4.7 cm x 3 cm; 4 1/2 in x 1 7/8 in x 1 3/16 in
overall: 4 1/2 in x 1 7/8 in x 1 1/8 in; 11.43 cm x 4.7625 cm x 2.8575 cm
place made
United States: New York, New York
ID Number
accession number
catalog number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Alan & Elaine Levitt
Additional Media

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