Halo Shampoo

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Description
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years, the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
In 1959, Colgate-Palmolive introduced this special formula for dry-hair. Both the new formula product and the "famous liquid gold Halo (America’s Favorite Shampoo)" received new bottle shapes. They were advertised as "the modern shampoo with extra shining action." Halo was still being sold into the late 1970s, although the packaging had changed a few more times over the years.
Location
Currently not on view
date made
ca 1959
product launch date
1938
maker
Colgate-Palmolive Company
place made
United States: New York, New York
Physical Description
glass (container material)
plastic (container material)
paper (container material)
Measurements
overall: 4 1/2 in x 1 7/8 in x 1 1/8 in; 11.43 cm x 4.7625 cm x 2.8575 cm
ID Number
1985.0460.126
accession number
1985.0460
catalog number
1985.0460.126
Credit Line
Gift of Alan & Elaine Levitt
subject
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center

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