Prom Home Very Gentle Permanent Refill

The indications or uses for this product as provided on its packaging:
For Bleached, Dyed, Tinted Hair. Hair with some natural curl or easy-to-wave hair.
Prom Cosmetics, a division of the Gillette Company, sold this Prom Brand Home Permanent kit during the 1950s. The Prom kit came in three types, very gentle, regular, and super, and was promoted for being “self neutralizing” which simplified the home perming process. The Prom kit was heavily advertised on TV and radio and became one of the most popular home permanent brands of the 1950s.
Object Name
hair care product
permanent wave, refill
Object Type
date made
ca 1950s
Prom Cosmetics
Gillette Company
overall: 12 cm x 10.2 cm x 4 cm; 4 3/4 in x 4 in x 1 9/16 in
overall, box: 4 1/8 in x 4 3/4 in x 1 3/4 in; 10.4775 cm x 12.065 cm x 4.445 cm
place made
United States: Illinois, Chicago
ID Number
accession number
catalog number
See more items in
Medicine and Science: Medicine
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
American Enterprise
Beauty and Health
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Alan & Elaine Levitt
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
Additional Media

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