Halo Shampoo

Description
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
Location
Currently not on view
Object Name
shampoo
hair care product
Object Type
Cosmetics
date made
ca 1955
product launch date
1938
packaging change date
1954
maker
Colgate-Palmolive Company
Physical Description
cardboard (packaging material)
glass (container material)
plastic (container material)
paper (container material)
Measurements
overall: 13.9 cm x 6.2 cm x 4.7 cm; 5 1/2 in x 2 7/16 in x 1 7/8 in
overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm
place made
United States: New Jersey, Jersey City
ID Number
1985.0475.187
accession number
1985.0475
catalog number
1985.0475.187
subject
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
The Fournet Drugstore Collection
Additional Media

Visitor Comments

2/8/2015 4:53:18 PM
Sue Pennel
I was born in 1936, so I grew up using Halo Shampoo. I can still remember that pleasant smell. Then when my two little girls came along, I used it on them too. We loved Halo Shampoo!!! I miss that fragrance!
5/4/2016 7:19:46 PM
Mike A Maddox
My mother back then was Lois Everett she was the billboard and commercial model had flowing long red hair would love to see pictures and billboard for halo shampoo we will leave it would be late 40s early 50s she's now 86 years old
8/16/2016 1:12:31 AM
chantal
I would like to see a list of ingredients for this vintage Halo shampoo. I wonder if henna was one of the ingredients? I am curious to find a list of the contents. thank you for your help in this matter. c
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