Halo Shampoo

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In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
Currently not on view
date made
ca 1955
product launch date
packaging change date
Colgate-Palmolive Company
place made
United States: New Jersey, Jersey City
Physical Description
cardboard (packaging material)
glass (container material)
plastic (container material)
paper (container material)
overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm
ID Number
accession number
catalog number
Credit Line
The Fournet Drugstore Collection
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History


I like halo shampoo from my childhood.
Our strongest memory is our sense of smell. Mom always bought Halo and I have no trouble recognizing the fragrance. I, too, would like to have it available again. My frizzy hair wasn't frizzy when I was a child. No doubt one of the reasons it was so good was the ingredients left out.
I LOVED Halo Shampoo better than any I have ever used, and end up throwing away many crappy brands I purchase these days. This product was luxurious and worked better on my hair type (frizzy) than anything. With it so popular, I don't understand why it was discontinued. The blue was the best and it smelled wonderful. Are there ANY bottles left in any warehouses that can be purchased, or would it be possible to recreate this with our own ingredients? Surely, if not being produced, the patent is no longer applicable and it can be re-marketed. Please tell me I can get some somewhere. Thank you.
I would like to see a list of ingredients for this vintage Halo shampoo. I wonder if henna was one of the ingredients? I am curious to find a list of the contents.thank you for your help in this matter.c
My mother back then was Lois Everett she was the billboard and commercial model had flowing long red hair would love to see pictures and billboard for halo shampoo we will leave it would be late 40s early 50s she's now 86 years old
"I was born in 1936, so I grew up using Halo Shampoo. I can still remember that pleasant smell. Then when my two little girls came along, I used it on them too. We loved Halo Shampoo!!! I miss that fragrance!"

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