GI Joe Figure

Description:

Hasbro introduced the GI Joe action figure in 1964. By 1968, declining sales, probably tied to the controversy surrounding the American war effort in Vietnam, led Hasbro to reinvent its product line by downplaying the "military" aspects of the GI Joe character. This "land adventurer" is a 12-inch action figure from the GI Joe Adventure Team toy series released in 1970. The new figures came with civilian-style beards and round dog tags with logos that conspicuously resembled peace signs. The Adventure Team Club magazine marketed alongside the toy envisioned these GI Joes taking part in archaeological or scientific missions rather than military ones. These fully articulated 12-inch figures were among the last of their kind. Owing to laggard sales and rising plastic prices, GI Joe figures thereafter would be produced in smaller sizes.

Copyright Date: 1974

Maker: Hasbro

Location: Currently not on view

Place Made: United States: Rhode Island, Pawtucket

Subject: ToysDollsDepicted: Man

Subject:

See more items in: Home and Community Life: Domestic Life, Military, Artifact Walls exhibit

Exhibition:

Exhibition Location:

Data Source: National Museum of American History

Id Number: 1977.0575.05Accession Number: 1977.0575Catalog Number: 1977.0575.05

Object Name: DolldollOther Terms: Doll; Dolls; Male; Plastic

Physical Description: plastic (overall material)rubber (overall material)metal (overall material)fabric (overall material)

Guid: http://n2t.net/ark:/65665/ng49ca746b3-fb62-704b-e053-15f76fa0b4fa

Record Id: nmah_313256

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