Enovid-E (20) Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
G. D. Searle and Company of Chicago, Illinois, produced this Enovid-E brand oral contraceptive in 1976. The 20-pill blister pack is in a trademarked Compack plastic case. The days of the week are written in gold around the rim of the Compack, with three pills descending to the center under each day except Friday, which has only two pills. This object was donated to the Museum as a dispenser that fell under the claims of David Wagner’s patent (seen in object 1995.0057.01).
Location
Currently not on view
date made
ca 1976
maker
G. D. Searle and Company
place made
United States: Illinois, Chicago
Physical Description
norethynodrel, 2.5 mg (drug active ingredients)
plastic (compact material)
foil, aluminum (blister pack material)
paper (leaflet material)
mestranol, 0.1 mg (drug active ingredients)
Measurements
overall: 1 cm x 8.6 cm; 3/8 in x 3 3/8 in
overall: 3/8 in x 3 3/4 in; .9525 cm x 9.525 cm
ID Number
1995.0057.03
catalog number
1995.0057.03
accession number
1995.0057
Credit Line
David P. Wagner
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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