Demulen-28 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
G. D. Searle and Company of Chicago, Illinois, produced this Demulen-28 brand oral contraceptive around 1979. This 28 pill golden blister pack is contained in Searle’s trademarked “Compack” yellow plastic case. The monthly dosage is arranged in four rows of 7 pills, with the day of the week at the top of each column. This pack includes a pamphlet describing proper usage. To continue the routine of taking a daily pill, Ovulen-28 contains a fourth week of pills that are inert. This object was donated to the Museum as a dispenser that did not come under the claims of David Wagner’s patent (seen in object 1995.0057.01).
Location
Currently not on view
Object Name
medication dispenser
contraceptive, oral
date made
ca 1979
maker
G. D. Searle and Company
Physical Description
paper (leaflet material)
plastic (tablet dispenser case material)
ethynodiol diacetate, 1 mg (drug active ingredients)
foil (blister pack material)
ethinyl estradiol, 50 mcg. (drug active ingredients)
Measurements
overall: 9.8 cm x 6.4 cm x 1 cm; 3 7/8 in x 2 1/2 in x 3/8 in
overall: 3/8 in x 3 7/8 in x 2 1/2 in; .9525 cm x 9.8425 cm x 6.35 cm
place made
Puerto Rico: San Juan, San Juan
ID Number
1995.0057.07
catalog number
1995.0057.08
accession number
1995.0057
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Image CAPTCHA
Enter the characters shown in the image.