Norimin Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Syntex Pharmaceutical Company of Maidenhead, England, manufactured this Norimin brand oral contraceptive during the late 20th century. The silver cardboard sleeve contains a bi-fold green cardboard pill pack. The 21 yellow pills are arranged in a racetrack pattern with the day of the week above each pill. The upper inside fold of the insert contains detailed instructions on how to take the Norimin tablets.
Location
Currently not on view
date made
ca 1980
place made
United Kingdom: England, Maidenhead
Physical Description
paper (container material)
plastic (container material)
norethisterone B.P., 1 mg. (drug active ingredients)
ethinyloestradiol B.P., 0.035 mg. (drug active ingredients)
Measurements
overall: 14.8 cm x 5.5 cm x 1.5 cm; 5 13/16 in x 2 3/16 in x 9/16 in
overall: 5/8 in x 2 3/8 in x 5 7/8 in; 1.5875 cm x 6.0325 cm x 14.9225 cm
ID Number
1990.3201.02
catalog number
1990.3201.02
nonaccession number
1990.3201
Credit Line
Syntex Corporation, Syntex Corporate Archives
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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