Nor-Q.D. Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Syntex Laboratories of Palo Alto, California, produced this Nor-Q.D. brand oral contraceptive around 1972. The white paper sleeve has a profile image of a young woman with multicolored floral design around her head. The package contains 42 yellow tablets in six groups of 7, with each labeled for a day of the week. This pills were taken daily without interruption, and contained progestin only, no estrogen.
Currently not on view
Object Name
contraceptive, oral
date made
ca 1972
Syntex Laboratories
Physical Description
paper (container material)
plastic (container material)
norethindrone, 0.35 mg. (drug active ingredients)
overall: 14 cm x 10.7 cm; 5 1/2 in x 4 3/16 in
overall: 1/4 in x 4 1/4 in x 5 5/8 in; .635 cm x 10.795 cm x 14.2875 cm
place made
United States: California, Palo Alto
ID Number
catalog number
nonaccession number
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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