Variation Maidenform Bra

Description
This 1936 peach-colored Variation bra had separate cups for each breast, providing support with an elastic band below. In the early 1920s, New York dressmakers Enid Bissett and Ida Rosenthal began selling bras like these that created a more ‘natural’ look than the contemporary flat-chested styles. The look caught on and sales rose quickly. Their company, Maiden Form, sold over 1 million Variation bras and remained profitable throughout the Depression.
Object Name
brassiere
Object Type
Underwear
Woman
Brassiere
Upper Body
date made
1936
maker
Maidenform
Physical Description
cotton (overall material)
elastic (overall material)
place made
United States: New York, New York
ID Number
1997.0117.18
design patent number
98.090
accession number
1997.0117
catalog number
1997.0117.18
See more items in
Home and Community Life: Costume
Clothing & Accessories
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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