Preven Emergency Contraceptive Kit

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Gynétics Medical Products of Somerville, New Jersey, produced this Preven emergency contraceptive kit around 1999. The kit contains a patient information book, a pregnancy test, and four pills in two pairs inside a silver blister pack. The kit opens into three panels bearing step-by-step instructions on how to use the emergency contraceptive kit.
Currently not on view
Object Name
emergency contraceptive kit
contraceptive, oral, emergency
contraceptive, oral
emergency contraception
date made
Physical Description
levonorgestrel, 0.25mg (drug active ingredients)
ethinyl estradiol, 0.05mg (drug active ingredients)
cardboard (packaging material)
foil (packaging material)
plastic (packaging material)
paper (booklet, insert material)
overall: 2.3 cm x 22 cm x 6.4 cm; 7/8 in x 8 11/16 in x 2 1/2 in
overall: 2 1/2 in x 8 5/8 in x 7/8 in; 6.35 cm x 21.9075 cm x 2.2225 cm
place made
United States: New Jersey, Somerville
ID Number
catalog number
accession number
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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