Preven Demonstration Emergency Contraceptive Kit

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Gynétics Medical Products of Somerville, New Jersey, produced this Preven demonstration emergency contraceptive kit around 1999. The kit contains a patient information book, a pregnancy test, and four pills in two pairs inside a silver blister pack. The kit opens into three panels bearing step-by-step instructions on how to use the emergency contraceptive kit. Unlike the version of Preven seen in object 1999.0226.1, this kit was for demonstration purposes only.
Location
Currently not on view
Object Name
emergency contraceptive kit, demonstration
contraceptive, oral; emergency contraception
contraceptive, oral
emergency contraception
date made
1999
maker
Gynetics
Physical Description
cardboard (box, sleeve material)
paper (booklet, insert material)
foil (blister pack material)
plastic (packaging material)
plastic (blister pack material)
Measurements
overall: 2.2 cm x 22 cm x 6.5 cm; 7/8 in x 8 11/16 in x 2 9/16 in
overall: 2 1/2 in x 8 5/8 in x 7/8 in; 6.35 cm x 21.9075 cm x 2.2225 cm
place made
United States: New Jersey, Somerville
ID Number
1999.0226.2
catalog number
1999.0226.2
accession number
1999.0226
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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