Johnny Horizon '76 Cowboy Hat

The Johnny Horizon Program was established by the U.S. Department of the Interior in the early 1970s to increase environmental awareness and encourage people to work together to improve and protect the environment. “Johnny Horizon” was a symbolic figure of a concerned citizen who wanted to help keep America clean as it approached its 200th birthday in 1976.
The program distributed environmental education newsletters, booklets, stickers, and other material throughout the country. This “Johnny Horizon” red, white, and blue life-size cowboy hat was offered to children so they could show their support for a safe and healthy future for America.
Currently not on view
Object Name
date made
ca 1976
associated date
associated institution
Department of Interior. Bureau of Education
Physical Description
red; white; blue (overall color)
wool felt (overall material)
overall: 5 in x 10 in x 12 3/4 in; 12.7 cm x 25.4 cm x 32.385 cm
ID Number
accession number
catalog number
Environmental History
See more items in
Political History: Political History, General History Collection
Government, Politics, and Reform
Environmental History
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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