"We Can Do It!"

Artist J. Howard Miller produced this work-incentive poster for the Westinghouse Electric & Manufacturing Company. Though displayed only briefly in Westinghouse factories, the poster in later year has become one of the most famous icons of World War II.
As women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism. But when the war ended, many industries forced women to relinquish their skilled jobs to returning veterans.
Currently not on view
Date made
ca 1942
Westinghouse Electric Corporation
War Production Coordinating Committee
Miller, J. Howard
Physical Description
paper (overall material)
overall: 22 in x 17 in; 55.88 cm x 43.18 cm
ID Number
accession number
catalog number
Homefront, World War II
Rosie the Riveter
related event
World War II
See more items in
Political History: Political History, Home Front Collection
Industry & Manufacturing
National Treasures exhibit
Government, Politics, and Reform
Data Source
National Museum of American History, Kenneth E. Behring Center


I love this poster, it is amazing! We can do it!
My aunt was a Rosie the Rivetor in Southern Calif during WWll. She had to make a practice box riveting it together. I have the box. I was wondering if your museum has a box that the ladies made to practice before they worked on planes.
Was this Rosie the inspiration for the Rosie the Riveter song?
"This poster was published in 1943. The Song Rosie the Riveter was recorded and released in 1942. This poster was actually commissioned by the Westinghouse electric and manufacturing company as a part of the united states effort to increase production and dedication within the warehouses. This poster was actually only posted for two weeks in February in 1943 and was never titled as Rosie the Riveter that she has become known as today. The poster was rediscovered in the 80's and misinterpreted as a symbol for the feminist movement and involvement in wwii. Miller never intended for "Rosie " to last longer than her two week poster debut, however she has somehow become ingratiated into society as a symbol for those women working in WWII."

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