Amethyst Floral Ortho Personal Pak

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Ortho Pharmaceutical Corporation of Raritan, New Jersey, marketed the Personal Pak pill case in 2000. Women could choose from six different cases, including this “Amethyst Floral” style. The Personal Pak was used in conjunction with the Ortho Cyclen and Ortho Tri-Cyclen brand birth control pills, which came in a blister pack ring that allowed the Personal Pak to be refilled every month.
Currently not on view
Object Name
oral contraceptive tablet dispenser
contraceptive, oral
date made
Ortho Pharmaceutical Corporation
Physical Description
plastic (compact material)
plastic (blister pack holder material)
plastic (blister pack material)
paper (box material)
foil (blister pack material)
overall: 9.1 cm x 8.3 cm x 1.8 cm; 3 9/16 in x 3 1/4 in x 11/16 in
overall: 3/4 in x 3 1/4 in x 3 5/8 in; 1.905 cm x 8.255 cm x 9.2075 cm
ID Number
accession number
catalog number
Birth Control/Contraception
Birth Control
Health & Medicine
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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