Nordette 28 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories of Philadelphia, Pennsylvania, produced this Nordette brand oral contraceptive around 1991. The 28 pill regimen is in a grey blister pack with “sample” repeatedly printed in black over the pack. A silver blister pack fits into a grey plastic holder with the days of the week embossed around the perimeter. The holder and blister pack slides into the included plastic sleeve decorated with flowers and a butterfly.
Location
Currently not on view
Object Name
contraceptive, oral
date made
ca 1991
maker
Wyeth
Physical Description
plastic (sleeve material)
foil (blister pack material)
plastic (blister pack holder material)
plastic (blister pack material)
Measurements
overall: 18.3 cm x 5.8 cm x .8 cm; 7 7/32 in x 2 9/32 in x 5/16 in
overall: 2 1/4 in x 7 1/8 in x 1/4 in; 5.715 cm x 18.0975 cm x .635 cm
place made
United States: Pennsylvania, Philadelphia
ID Number
1997.0360.04
catalog number
1997.0360.04
accession number
1997.0360
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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