Microgynon 30 ED Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
P. T. Schering of Indonesia produced this Microgynon 30 ED brand oral contraceptive around 1996. The back lists the abbreviations for the days of the week in Bahasa. The 28 pills are arranged in a racetrack pattern with arrows directing the patient which pill to take. These pills were distributed by an Indonesian subsidiary of Schering.
Currently not on view
P. T. Schering Indonesia
Physical Description
ethinyloestradiol, .030 mg. (drug active ingredients)
levonorgestrel, .15 mg. (drug active ingredients)
overall: 3.8 cm x 11 cm x .4 cm; 1 1/2 in x 4 11/32 in x 5/32 in
overall: 1 1/2 in x 4 1/4 in x 1/4 in; 3.81 cm x 10.795 cm x .635 cm
ID Number
catalog number
accession number
Credit Line
Dr. Linda S. Potter
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History


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