Oviprem Oral Contraceptives

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Syntex Incorporated produced this Oviprem 35 brand oral during the 1960s and 1970s. Oviprem 35 was manufactured in Mexico, and the instructions on the cardboard packaging are in Spanish. The silver blister pack has 21 pills laid out in an S pattern.
Location
Currently not on view
Object Name
contraceptive, oral
maker
Syntex
Physical Description
etinilestradiol, .035 mg (drug active ingredients)
noretisterona, 0.400 mg (drug active ingredients)
foil (blister pack material)
plastic (blister pack material)
cardboard (box material)
Measurements
overall: 8.5 cm x 7.5 cm x 1.8 cm; 3 11/32 in x 2 15/16 in x 23/32 in
overall: 3 1/4 in x 3 in x 1/2 in; 8.255 cm x 7.62 cm x 1.27 cm
place made
Mexico
ID Number
1997.0360.08
catalog number
1997.0360.08
accession number
1997.0360
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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