Postinor Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Gedeon Richter Ltd. of Budapest, Hungary, produced this Postinor brand oral contraceptive beginning in 1979. Most oral contraceptives come in 21 or 28 pill varieties that are made to be taken once a day for a month. Postinor was a 10-pill regimen containing .75mg of levonorgestrel intended to be used as post-coital contraception, to be taken only after intercourse instead of daily. It appealed to many women because it is meant to be taken only as needed. The Postinor is in a silver blister pack containing 10 pills in two rows of five. Presently, Postinor is marketed as an emergency contraceptive pill (Plan B), containing two pills of .75 mg of levonorgestrel meant to be taken 12 hours apart.
Location
Currently not on view
Object Name
contraceptive, oral
date made
before 1990-04
maker
Chemical Works of Gedeon Richter Ltd.
Physical Description
levonorgestrel, 0.75 mg (drug active ingredients)
foil (blister pack material)
cardboard (box material)
plastic (blister pack material)
paper (insert material)
Measurements
overall: 3 cm x 7.8 cm x 1.6 cm; 1 3/16 in x 3 1/16 in x 5/8 in
overall, box: 1 1/4 in x 3 1/8 in x 5/8 in; 3.175 cm x 7.9375 cm x 1.5875 cm
overall, pills: 1 in x 2 5/8 in x 1/8 in; 2.54 cm x 6.6675 cm x .3175 cm
place made
Magyarország: Budapest, Budapest
ID Number
1997.0360.09
catalog number
1997.0360.09
accession number
1997.0360
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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