Alesse -28 Oral Contraceptive Starter Pack

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories Inc. of Philadelphia, Pennsylvania, produced this Alesse-28 brand oral contraceptive starter pack around 1998. Alesse-28 is in a soft blue plastic zippered pouch that contains two foil-wrapped dial dispensers. This dial dispenser contains 21 pink combination hormone pills and 7 green inert pills. The starter pack includes five paper inserts detailing patient and product information including the booklet “Starting Out Right with New Alesse.”
Currently not on view
date made
ca 1998
Wyeth Laboratories Inc.
place made
United States: Pennsylvania, Philadelphia
Physical Description
ethinyl estradiol, .0.02 mg (drug active ingredients)
plastic (case material)
foil (sealed packages (2) material)
vinyl (credit-card sleeves (2) material)
paper (booklet material)
paper (inserts (4) material)
levonorgestral, 0.1 mg (drug active ingredients)
overall: 12 cm x 21.5 cm x 3.5 cm; 4 23/32 in x 8 15/32 in x 1 3/8 in
overall: 8 1/4 in x 4 3/4 in x 1 5/8 in; 20.955 cm x 12.065 cm x 4.1275 cm
ID Number
accession number
catalog number
Credit Line
Dr. Linda S. Potter
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History


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