Breck Beautiful Hair Cream Treatment with Lipicil and Lanolin for Dry or Damaged Hair

John H. Breck established his hair care business in Springfield, Mass., around 1910. He is credited with introducing the first pH-balanced liquid shampoo in 1930. The famous "Breck Girl" portraits, used in company advertising for forty years, were originally created by Springfield artist Charles Sheldon. Later Breck Girls included future celebrities such as Kim Basinger, Cybil Shepard, Jacquelyn Smith, and Christie Brinkley. Today (2012) the Breck product line is owned by Dollar Tree of Chesapeake, Va.
Lipicil and lanolin (wool grease) were key ingredients in Breck Cream Treatment which was sold from the late 1940s through the end of the 1950s. "Lipicil" was trademarked by the Breck company in 1954. Advertisments claimed that these ingredients would "aid in the treatment and prevention of hair dryness, dandruff, and hard-to-manage hair."
Currently not on view
Object Name
hair care product
date made
ca 1954-1959
John H. Breck, Inc.
Physical Description
lipicil (product active ingredients)
cardboard (packaging material)
glass (container material)
plastic (container material)
lanolin (product active ingredients)
overall: 6 cm x 6.4 cm x 6.3 cm; 2 3/8 in x 2 17/32 in x 2 15/32 in
overall: 2 1/2 in x 2 1/2 in x 2 1/2 in; 6.35 cm x 6.35 cm x 6.35 cm
place made
United States: Massachusetts, Springfield
ID Number
accession number
catalog number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of The Dial Corporation
Additional Media

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